Vision 2020 +

Promote Tourism

Goal – Promote Tourism

Tourism is fundamental to Cache Valley. Assets central to attracting tourists also draw prospective employers and millions of dollars annually into the economy. Well-kept business and residential areas and the valley’s natural beauty and cultural amenities are assets for both economic development and quality of life.

Objective 4.a. – Recreational, Historic, and Arts and Cultural Resources.

Action 4.a.1. – Encourage jurisdictions to incorporate recreational and cultural lands, activities, and facilities into their General Plans and to support and promote existing cultural events. Use local resources including the arts, cultural events, community celebrations, heritage lifeways, historic locations, and seasonal recreational opportunities to maximize the Cache Valley Experience for residents and visitors.

Objective 4.b. – Governmental Support – Enlist governments to help promote cultural events and the arts.

Action 4.b.1 – Encourage jurisdictions to support tourism by:

• Educating jurisdictions and residents about the economic value of tourism.
• Addressing lack of governmental support for the arts.
• Creating collaboration for a regional perspective by actively participating in organizations such as the Bear River Heritage Area, Intermountain Arts Alliance, and others that may be established in the future.
• Maintaining architectural integrity of historic downtown's and historic commercial districts.

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